Online Ticket
Program
  • Saturday, January 20, 2018
  • 15:30 - 17:00
  • Memo
  • Neri Room 2 - South Hall

The seminar seeks to provide general information on USA market: how to open a gelato shop, which elements and instruments to consider.  

Moderator: Enrico Brambilla – dolcegiornale 

3.30 pm  Participant registration

3.40 pm  Greetings and introduction

       Gabriella De Girolamo - Brand Manager Sigep

       Antonio Verga Falzacappa - Administrator Sistema Gelato

3.45 pm  Country Presentation

              Nora Serrani - Deputy Executive Director – IACC Miami

4.00 pm  Tools supporting the internationalization

              Vincenzo Calì - Area Manager Center North-East, Italy - ICE Agency

4.15 pm  How to operate

              Mariella di Pinto - Partner IBS Italia

4.30 pm Communicate smart in America: the case of Gelato Festival

         Gabriele Poli – Founder of Gelato Festival

4.45 pm  Business testimony

             Silvana Vivoli - Vivoli il Gelato at Walt Disney Spring - Orlando FL

4.55 pm  In-depth questions from the audience

Event sponsored by the Ministry of Foreign Affairs and International Cooperation.