GOING GLOBAL - Focus USA: what opportunities to open a gelato shop abroad?
- Saturday, January 20, 2018
- 15:30 - 17:00
- Neri Room 2 - South Hall
The seminar seeks to provide general information on USA market: how to open a gelato shop, which elements and instruments to consider.
Moderator: Enrico Brambilla – dolcegiornale
3.30 pm Participant registration
3.40 pm Greetings and introduction
Gabriella De Girolamo - Brand Manager Sigep
Antonio Verga Falzacappa - Administrator Sistema Gelato
3.45 pm Country Presentation
Nora Serrani - Deputy Executive Director – IACC Miami
4.00 pm Tools supporting the internationalization
Vincenzo Calì - Area Manager Center North-East, Italy - ICE Agency
4.15 pm How to operate
Mariella di Pinto - Partner IBS Italia
4.30 pm Communicate smart in America: the case of Gelato Festival
Gabriele Poli – Founder of Gelato Festival
4.45 pm Business testimony
Silvana Vivoli - Vivoli il Gelato at Walt Disney Spring - Orlando FL
4.55 pm In-depth questions from the audience
Event sponsored by the Ministry of Foreign Affairs and International Cooperation.