Program
  • 21/01/2017 - 02:30 p.m. -04:30 p.m.   Memo
    Place: Sala Neri 2

    Convegno

    GOING GLOBAL

    Growth opportunities on international markets

    The seminar aims to provide general information on the most attractive foreign markets for the gelato and pastry business. The right country will be chosen pointing out which elements and tools should be taken into consideration and in the end the financial instruments of the country will be analyzed.

    Program of the day

    14.00
    Registration of participants

    14.30
    INTRODUCTION
    Curated by IBS ITALIA: International Business Strategy

    14.45
    INTERNATIONAL SCENARIOS, INTERNATIONALIZATION STRATEGIES, FOCUS USA
    Participate:
    Alessio Gambini - IBS ITALIA: International Business Strategy
    Pina Costa - ASSOCAMERESTERO: Associazione delle Camere di Commercio Italiane all´Estero (Association of the Italian Chambers of Commerce Abroad) 

    Norman Cescut - DESITA 

    15.15
    NATIONAL TOOLS THAT SUPPORT INTERNATIONALIZATION
    Participate:

    Vincenzo Calì - ICE agency: Istituto Nazionale per il Commercio Estero (National Institute for Foreign trade)
    BPER Banca: Banca Popolare dell´Emilia Romagna

    15.45
    TESTIMONY OF CORPORATE SUCCESS
    Videointerview - UNICO GELATO & CAFFE LTD . Gianfranco Zola describes his experience in London


    16.30
    End of the working session

    Attachment

    1. Going Global

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