General Program
Franco Cesare Puglisi - Journalist, Editor and CEO of Editrade

Journalist, Editor and CEO of Editrade

Born in 1959

Journalist, Editor and CEO of Editrade

Editor in Chief of PuntoIT & PuntoDE magazines

Director of PuntoItaly & SweetMood magazines

Doctorate in Economics and in Communication techniques

Author of the book “Don’t let your business melt” – sales techniques for gelato and pastry shops

Member of the Honorary Committee for the Gelato World Cup

World Ambassador of Sigep

Instructor of marketing and communication in the gelato and pastry industries at hospitality schools, academies and company training programs