General Program
Nicoletta Polliotto - Academy DFMLab Director at Muse Comunicazione

Academy DFMLab Director at Muse Comunicazione

Nicoletta Polliotto works as digital project manager for the Muse Comunicazione agency.

An expert in food & restaurant marketing and a well-known conference speaker in the Travel and Digital Food Marketing world, she is also a teacher, consultant and digital designer.
She collaborates with TTG, SMAU, BIT, LUISS, IHMA, ITS, IATH, IED, FIPE, Confcommercio, Confesercenti, CNA.

Nicoletta has edited the new Hoepli series of DMT - Digital Marketing Turismo publications dedicated to tourism and catering, and is the author of 2 manuals, the last one published by Hoepli and entitled “Digital Food Marketing. Guida pratica per ristoratori intraprendenti” (Digital Food Marketing - practical Guide for enterprising caterers).

A certified ParoleOstili trainer, she is also a member of the Cibiamoci Scientific Committee 2018/2019, BTM 2020 and BTO 2019-2020.


Digital communication, mobile marketing and social media applied to food without any more secrets!

Nicoletta Poliotto is founder of the Academy DFMLab, where food encounters digital.

The Academy DFMLab, designed by Muse Comunicazione for hospitality operators and coordinated by Nicoletta Polliotto, is presenting in Turin and Milan a cycle of training days dedicated to the new digital and social opportunities for Food and Catering and will see an alternation of the best specialists in the sector, in 1 DAY full immersion vertical topics: 1 day, 1 topic, 1 expert.

The main training day topics stretch from the compilation of a company Communication, Digital Marketing and Social Media Plan, to Brand Identity design, Menu Design and definition of Catering Services on offer.

To see forthcoming scheduled events visit

- Social media marketing 21 January Turin and 20 January Milan (teacher Claudio Gagliardini);

- Facebook Food Marketing 17 February Turin and 18 February Milan (teacher Monia Taglienti);

- Instagram Food Marketing 24 February Turin (teacher Orazio Spoto).

Among the forthcoming courses held by Nicoletta Polliotto between February and March 2020:

- Digital Marketing Plan

- Food Brand Identity

- Food Content Marketing

- Restaurant Menu Design

For each subject, leading Italian experts in the sector will contribute to creating a corporate vision, sharing new and performing strategies, presenting useful study cases and exercises to test the acquisition of tools and contents.