Bob O' Brien
Global Senior Vice President, Foodservice at The NPD Group
Bob O'Brien is the founder of Global Foodservice Insights, a consultancy working with global foodservice chains and suppliers to develop insights into positioning and potential in global foodservice markets. He is also a consultant to the NPD Group’s global foodservice practice. In 2003, Mr. O’Brien assumed the role of NPD’s global foodservice champion and in that role has developed new CREST businesses in Canada, Japan, Spain, Italy, China, Australia, Russia, Mexico, Brazil, Korea United Arab Emirates and the Kingdom of Saudi Arabia. Mr. O'Brien speaks frequently to industry and management groups including the Society for the Advancement of Foodservice Research, NRA's Marketing Executive Group, National Cattlemen's Association, INTERNORGA, Shanghai American Chamber of Commerce, Meiji University, ANUGA, the Brazilian Franchise Association, IFB Brazil, the International Mass Retailers Association, Cornell University, Shanghai Hotelex, the International Bakers Association, COEX, the Presidents Conference and others.