Consultant in marketing and communication strategies for companies, agencies and institutions
Consultant in marketing and communication strategies for companies, agencies and institutions. She conducts qualitative and semiotic investigations concerning the communication and socio-cultural trends at KKIENN, a market research institute in Turin. Qualitative researcher, engaged in studies of cultural anthropology related to the symbolic meanings conveyed by collective imaginary (focus on ritual and symbolic systems related to the body and food). Caterina is a narrative systemic counselor at the Triennale Change institute in Turin and a lecturer at the Master in Business Communication at the University of Siena and in the past she has collaborated with Ipsos Italy, as Director of the Research Area. Her publications include many articles for L’Espresso, La Repubblica, GDO Week, Mark Up, Flair, Lexia, Yanez.