Director of Foodservice China, The NPD Group

Felicia Ke has been concentrated in market research for over 10 years. She has been worked with leading multi-national company including P&G, Mars, Coke…etc. and China local beverage giant Master Kang for years. She joined The NPD Group in 2019 and now heads China Foodservice Practice. She elevated China Foodservice team with focus on more thought leadership works and gives speeches at Foodservice conferences. In 2020 she spoke at one of the biggest industry forum FBIC in China for a topical sharing. She aims to be an expert in delivering foodservice market insights.