Vision Plaza
The Vision Plaza is the focal point of the central exhibition hall where industry experts and opinion leaders contribute to a packed program of talks, workshops and training sessions.
Our ongoing collaboration with research institutes allows us to extrapolate what is vital knowledge for industry operators, and the talks we organize in the Vision Plaza discuss trends, innovation and technologies. We focus on the markets, on new digital tools to enhance your performance and devote space to topics such as sustainability, new business models and game-changing business formats.
A unique opportunity to discover new business models, revolutionary formats, and get inspired by successful case studies.
The themes
Innovation & Trends
Sigep brings together market experts to highlight the challenges faced by the foodservice industry, and identify future growth and development opportunities.
It will provide an overview of the main global trends in food and consumer behaviour in the Out-of-Home market, with a focus on developments common to different countries.
Market Focus
With the future looking increasingly complex and undergoing rapid and erratic change, SIGEP also presents focus sessions dedicated to the main trends in the individual segments of the expo: Gelato, Pastry&Choco, Coffee, Bakery e Pizza.
Digital
Digital technologies are inevitably a business driver for all dessert-and-coffee foodservice companies. The main themes: communication on social media, designing the food experience and brand identity in the digital world, the importance of marketing automation in the digital strategy and all the opportunities relating to food delivery.
Sustainability
Consumers’ increasingly eco-friendly choices will set the agenda for the strategic decisions of companies operating in the Out-of-Home sector. An analysis of all aspects of sustainability relating to the agri-food chain, with a focus on Sigep sectors.
Why participate?
- To get up to date, get to know and get yourself known
- To supplement or perfect your professional expertise
- To learn about trends and update strategies
- To meet key players in the sector
- To network
- To find new ideas and solutions
- To enter the world of digital and innovation
- To get to know innovative companies and organisations