The Choco Arena, held in the pavillion B1, will host talks, demos, competitions and training sessions through which current and future scenarios of the chocolate sector will be presented. A place where companies and business operators will have the opportunity to explore exclusive content and discover in advance trends and secrets about the "food of the Gods".

The arena will host three competitions:

  • ChocoLOVE, Saturday 20 January

A competition organized by the association Chocolate Culture of which Davide Comaschi, Simona Sansonetti, Irene Colombo and Roberto Santarella are part.
The theme of the competition is the Valentine’s Cake with five categories in comparison: pastry, ice cream, bakery, catering and school. The competitors will be 15, three per category, and will have to bring their cakes already made. These will then be tasted by the judges who will decide a winner for each category. Before the competition a round table with experts will also be organized for a nice moment of discussion on the chocolate sector.

  • Giovani Lievitisti a Confronto, Monday 22 January

Organized by the Accademia Maestri del Lievito Madre e del Panettone Italiano and Goloasi srl, the Colomba Artigianale Team Championship will challenge the members under 30 in the first edition of "Giovani Lievitisti a Confronto". This is an important opportunity for promotion to bring together young pastry chefs from all over Italy, who can make their creations known and appreciated at national level. The award will be given to the best artisan Colomba of the year in three categories: "Best Traditional Artisan Colomba", "Best Chocolate Artisan Colomba" and "Best Innovative Colomba".
The jury will be composed by the Accademia Maestri del Lievito Madre e del Panettone Italiano.

  • Italian Finals for the Panettone World Cup, Tuesday 23 and Wednesday 24 January

Master pastry chefs from all over Italy meet at Sigep to compete and win the title of Italian Champion of the Panettone World Cup. The event is organized by Maestro Giuseppe Piffaretti and there will be two categories of panettone: traditional and chocolate. 
This partnership between SIGEP and the Panettone World Cup inaugurates a joint international project, which will see both organizations work together to spread knowledge of Panettone around the world through training sessions, masterclasses, events and national selections. The Italian final will determine the pastry chefs who will have the honor of participating in the prestigious world final, scheduled in Milan from 8 to 10 November 2024.

The events are organized in partnership with: 

  • CNA Agroalimentare
  • FIC – Federazione Italiana Cuochi

  • IILA – Istituto Italo Latino Americano