1. UNDISPUTED LEADER IN LAUNCHING TRENDS, premises, events and competition formats all marked by world excellence.

2. A NOT-TO-BE-MISSED APPOINTMENT for the presentation of new products and technological breakthroughs.

3. THE PLACE WHERE ALL SUPPLY CHAIN COMPONENTS COME TOGETHER: managers, distribution chains, manufacturers, trade associations, media.

4. GREAT ATTRACTION for big investors outside the trade.

5. THE PRIVILEGED MEDIUM FOR TRADE COMPANIES to communicate all year round with their markets

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