5 reasons to be there:
1. UNDISPUTED LEADER IN LAUNCHING TRENDS, premises, events and competition formats all marked by world excellence.
2. A NOT-TO-BE-MISSED APPOINTMENT for the presentation of new products and technological breakthroughs.
3. THE PLACE WHERE ALL SUPPLY CHAIN COMPONENTS COME TOGETHER: managers, distribution chains, manufacturers, trade associations, media.
4. GREAT ATTRACTION for big investors outside the trade.
5. THE PRIVILEGED MEDIUM FOR TRADE COMPANIES to communicate all year round with their markets
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