• Tuesday, January 23, 2024
  • 16:00 - 16:45
  • Memo
  • Choco Arena - Pav. B1
  • organized by ICE - Agenzia per la promozione all'estero e l'internazionalizzazione delle imprese italiane
  • Laura Granara Italian Trade & Investment Agency (ICE/ITA)
  • Giulio Di Pinto Institutional Relations Officer – Italian Agency for Development Cooperation Nairobi office (AICS)
  • Andrea Moraa Coffee expert and taster for the “ARABIKA” project - E4Impact Foundation Kenya

Coffee is a pivotal value chain for Kenya’s economy, both as a source of foreign currency as well as income to more than five million Kenyans. The partnership between the Kenyan and the Italian Governments in this specific sector kicked off in 2018, targeting  the whole coffee supply chain by focusing on the organizational and management aspects of the producer cooperatives, including a marketing component. The aim is to improve the quality of the final product and a better access to more lucrative markets, both locally and globally. The speakers will provide insightful testimonies from the field in a “Ted Talk” format.