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46° salone 18-22 Gennaio 2025 Quartiere Fieristico di Rimini
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Sustainability in Foodservice: Consumer attitudes and innovation

This presentation delves into the increasing interest in sustainable dining among UK and German consumers. Despite the enthusiasm, various barriers continue to hinder consumers in these markets from prioritizing sustainability when dining out. Mintel aims to address these challenges by offering strategic recommendations for foodservice brands. Brands have an opportunity to:

 

1)     Focus sustainability claims on consumer’ priorities: communicate about how menus tackle food waste and how brands improve employee as well as animal welfare

2)     Align sustainability commitments with the search for better quality and taste on menus and the interest to encourage mindful consumption

3)     Tackle concerns about greenwashing through open and transparent communication, standardised sustainability labelling as well as better education on key metrics (ie carbon footprint).


A cura di Mintel

19 gennaio , 16:30 - 17:15

Lingua dell'evento

inglese

Categoria

foodservice

Tag

Sigep Vision sustainability

Tipologia

talk

Relatori

Ophélie Buchet

Ophélie Buchet

Mintel Food & Drink Associate Director

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