NEWS
In 2024, about 88 million foreign visitors enjoyed artisan gelato in the top ten Italian cities of art, generating a total expenditure of 1 billion euros. These are the estimates presented by Assoturismo Confesercenti during the conference "Beyond Taste, gelato as an ambassador of Italian tourism", held at SIGEP WORLD.
Interest in activities related to the production and tasting of artisan gelato has also grown: around 1.5 million tourists took part in guided tours of gelato parlours, while platforms such as GetYourGuide offered around 250 themed experiences. Despite the openness towards innovation, with new flavours developed thanks to advanced technologies such as artificial intelligence, respect for tradition remains central.
Vittorio Messina, president of Assoturismo Confesercenti, said: ‘Artisanal gelato is perceived by foreign visitors as a typicality and excellence of Italian gastronomy, a symbol of quality, creativity and authenticity. This product, an authentic ambassador of local traditions, is finding more and more space in itineraries and tourist tours in Italy'.
PUBBLICAZIONE
21/01/2025
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