Event
The future of Panettone: a global trend
Pastry Arena - Hall B5
Panettone from an Italian Christmas cake has become a seasonally adjusted global product that is consumed all year round. A constantly evolving global business with a growing demand, especially in emerging markets, which pushes the industry and artisans to innovate and satisfy increasingly demanding palates.
Under the guidance of Maestro Giuseppe Piffaretti, creator of the World Cup of Panettone, and through the professionalism and experience of international masters such as Christophe Louie (France)-Jose Romero Barranco (Spain)-Andrea Besuschio (Italy)-Jimmy Griffin (Ireland)-Yahei Suzuki (Japan) we will trace the evolution of the market, consumption trends in the various countries and the strategies of professionals to conquer consumers. We will discover new flavours, formats and production techniques that are redefining this traditional dessert.
Organized by Panettone World Cup
19 gennaio , 10:30 - 12:30
Language
inglese
Category
pastry
Tag
Sigep Vision
Tipology
talk
Speaker
José Romero Barranco
Pastry Chef
Christophe Louie
Pastry Chef
Andrea Besuschio
Pastry Chef
Jimmy Griffin
Pastry Chef
Yahei Suzuki
Pastry Chef
Giuseppe Piffaretti
Panettone World Cup Founder
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